It doesn't matter what you do, it matters why you do it. -- Simon Sinek Soon after I redesigned our logo focusing on the 3 circles, I bought my next audiobook for my mobile library, "Start With Why," by Simon Sinek. In his book, Simon describes The Golden Circle, What, How, Why. The Why is the inner circle, the How is the middle and the What is the outer circle. The concept is based on the belief that people believe why you do it, not what you do. You work from the inside out, … [Read more...]

Your logo should change as your business changes throughout time. As change happens, update, refresh and redesign your logo. If you look at a brand's history, you will notice subtle changes throughout the years, especially for major brands like Coca-Cola, Pepsi, IBM, Lego, etc. There are many reasons to update and redesign a logo including refreshing the look to be more current and no longer outdated, change in direction or mission, merging with another company, etc. Back in 1999, we decided … [Read more...]