By Tina Arnold, M.A. Melinda, my former college roommate, came to visit last week. To celebrate, we spent a full day shopping, browsing and, truth be told, enjoying forbidden foods. We had pastries for breakfast, we ordered nachos for lunch, and we capped the afternoon with the ultimate treat: hot fudge sundaes. For eight hours, we blissfully ignored the healthful eating habits we’d worked so hard to develop after we graduated from college. At the frozen yogurt counter, it was I who took … [Read more...]
Businesses need to get the word out
By Betty vonLiebermann It has always been important for business owners, large and small, to get the word out about their business. The importance of visibility is crucial for the success of any profit or non-profit organization. One of my mentors once said to me, “You can provide the most wonderful service and you can do great things, but if nobody knows about it, it’s a moot point.” Those words have stayed with me over the years, and those very words were my introduction to “The … [Read more...]
TOP TEN Proven Ways To Promote Your Small Business
By Betty vonLiebermann Believe in Yourself & Remember you are Always On Duty Be prepared with 30 second commercial Take advantage of Print & Broadcast Media Opportunities Network: Attend Networking Functions as Often As Possible Speaking Engagements Press Release: Who? What? Where? When? Why? & How? Have Pet Organizations & Chair Events Write Articles: Set Yourself Up As The Expert In Your Field Ask For Referrals: Word of Mouth Is The Best Form of … [Read more...]
Press Releases
An inexpensive way to promote your business. Just recently, I was featured on Fox 5 Good Morning NY early edition. The topic was "How A Small Business Owner Can Promote their Web Site". After 2 hours worth of tape I was surprise to see my 15 minutes of fame down to 2 minutes worth of TV time. But in those 2 hours of video tape, I discussed some inexpensive ways a small business owner could promote their web site. Some examples included; Making sure your web site address is on all … [Read more...]
Marketing Your Company
Marketing your business is an important aspect of insuring your company’s longevity. Whether you set a side a monthly budget or have no budget, simple yet consistent marketing is necessary. Listed below are some suggestions: • Carry Business cards at all times (you never know when or where a client will come) • Ask clients why they hired your company and solicit suggestions for improvement • Develop a brochure of your services or products • Send hand written Thank You notes • … [Read more...]
Stationery
Q. For our stationery we want to use raised printing like thermography. Is this processes laser compatible? A. Although thermography is inexpensive, it is essentially a “plastic” ink that has been heated to give a raised effect. If your laser printer is hot enough, thermography will make a mess out of both stationery and printer. A better form of raised printing is Engravalith. You could also engrave your stationery, but this process is very expensive. Ask the Expert is a column which … [Read more...]
The Broadcast Media an Excellent Way To Promote Your Business
By Betty vonLiebermann Give up the struggle! One of the best ways to gain valuable publicity for your business is to be a guest on local radio and television talk show programs. Appearances on radio and television programs help to set you up as the "Expert" in your field. Many of the shows are call-in programs and quite often listeners will call-in with questions. This gives you the opportunity to make the listeners more knowledgeable about your area of expertise and you may gain a … [Read more...]