Local Company gets TV Interview on Fox 5

July 2001

The Business Helper, Inc of Danbury answers, “How your company can market their web site”

Nancy L. Greger, President of The Business Helper, Inc. located in Danbury, CT was interviewed by Fox 5 (Tri-State Area) on “How a small business can market their web site” Scheduled to air on July 18, 2001 on Fox 5 Good Morning NY.

The interview covers how a small business owner can market their web site by using their existing marketing strategy and some simple inexpensive tips. Such as adding your web address to your company business stationery, company trucks/cars, answering machine message and links with other companies or organizations that can be mutually beneficial. An important key to insure your website’s success is to make it CLEAR, CONCISE AND EASY TO USE.

Also interviewed was Linda Scharf, President of Judlind Employment Services Inc. located in Stamford, CT and a client of The Business Helper, Inc. Ms. Scharf spoke about how her web site has helped expand her company, adding Executive search and IT contracts. Ms. Scharf also expanded on what her criteria was for a web developer, such as affordability and the ability to effectively communicate. Ms. Scharf has been in business for 20 years and now feels her company has entered the 21st Century with the latest marketing tool, a web site.

Both Ms. Greger and Ms. Scharf are members of The National Association of Women Business Owners and met at a Networking event in Stamford. Ms. Scharf can be reached at 203-964-8116 or click on her site link under resources. If you would like more information on The National Association of Women Business Owners, visit www.nawbo-ct.org (click on their site link under resources).

The Business Helper, Inc. creates clear, concise, easy-to-use web sites and customized database programming that gives businesses more control of web changes and lowers web maintenance costs. They are experts in integrating the traditional with today’s new media. The Business Helper’s Engravalith stationery offers more economical, high-quality alternatives in print.